Don’t Churro Solo
We brought Baileys Cinnamon Churros to life with a 360 campaign, including a month-long Brightline train takeover, a playful Miami launch event, and influencer activations.
Guests hopped aboard with a churro-inspired rail pass that unlocked sips, surprises, and interactive moments along the way.
In true fashion, we proved one thing: Don’t Churro Solo.
Churro Fame, By the Numbers
Drove 7 press placements and 144.2M+ earned media impressions for the Baileys ‘Don’t Churro Solo’ experience, plus 2.5M+ OOH impressions via a month-long Brightline train activation.
ESSENCE
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THE SPIRITS BUSINEES
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LATINIDAD COLLECTIVE
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PAGE SIX
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OBSERVER
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STUPID DOPE
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OK MAGAZINE
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TRENDHUNTER
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ESSENCE • THE SPIRITS BUSINEES • LATINIDAD COLLECTIVE • PAGE SIX • OBSERVER • STUPID DOPE • OK MAGAZINE • TRENDHUNTER •
TURNING CHURROS INTO HEADLINES