We developed naming conventions for Northrop Grumman’s R&AD group and ideated the Overheard series to humanize the brand.
The short-form spots made innovation approachable while staying true to “Defining Possible.”
A small project with a big payoff, naming NG’s R&AD hub for next-gen tech.
In the sixth wave of innovation, “Hepta,” meaning seven, positioned the lab as the first to pioneer the next, symbolizing bold ambition and transformative impact. The name captured the group’s mission and forward-thinking vision.
Excerpt from the Overheard Series
THINGS SOUND LESS COMPLEX
WHEN SUNG
(EXCERPT)
NG ENGINEER
So, Ella… what did you learn about NG today?
ELLA
(pulls out her ukulele and starts to sing)
“What started as a weekend hackathon,
turned into an autonomous vehicle by dawn.
Mapping ice formations,
and tracking polar bear migrations.
Operation Polareye was born.”
COVERAGE