For lips, with love

A 360 campaign launched as lip care sales dipped during the pandemic, reminding people why lips matter. With an a cappella-inspired approach, we made lips the hero, capturing the sounds and small moments of real connection.

Hello Again, Lips.

Two hero spots and a suite of social content reminded the world that lips are not just seen again, they are felt again.

CENTERPIECE SPOT
CHRISTMAS SPOT
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SHOTS MAGAZINE

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AD WEEK

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MARKETING DIVE

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CLIO AWARD

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LOVE THE WORK

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SHOTS MAGAZINE • AD WEEK • MARKETING DIVE • CLIO AWARD • LOVE THE WORK •

COVERAGE

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