Openbank, powered by Santander, launched in the US as a fully online bank with a high-yield savings account. The goal was simple, show a new audience that this bank plays by different rules.

We gamified savings with two custom-built experiences, Smart Moves and Toss & Save. We built a life-size joystick and projected the games across cities, turning saving into something playful, interactive, and proving that banking doesn’t have to be boring.